Numerology and the Naming Game.

A rose, by any other name, is still........!

A name is much more than a label. A name is a melody, a vibration. A name invokes an image. A feeling. An impression.
A name can be a powerful influence. In fact, a name can mean the difference between success and failure.
Henry Ford never realized that the name of the car that almost brought Ford Motor Company to the brink of bankruptcy, spelled disaster: Ford Edsel.
The name Edsel might have been suitable for a cleaning product, it was a terrible name for a car. No matter how well designed and competitively priced this car may have been, with the name Edsel this product was doomed.

Today, we are much more aware of this phenomena. It was not a fluke that a highly successful commercial, advertising a new kind of hamburger, compared anyone unwilling to try this product to a nerd named Herb.
People in the advertising business know very well the impression the name Herb makes. After all, who wants to be Herb?
Have you ever read a book where the macho hero is named Herb? Or Eugene?

Of course not. Writers tend to be very good at naming their characters. Heroes are named John, Alex, Bill, Steve, Wayne...strong names. Names that call up images of tough guys. Not nerds.
Do you think John Wayne would have become the legend he is today if his name had been Herb Wayne? Or Eugene Wayne?

There is something mysterious and subtle about names.

Look at the names of things.
What better name for a pretzel than pretzel? No, your gut feeling that the name pretzel is exquisitely suitable to the pastry has nothing to do with the fact that you have known a pretzel to be a pretzel since childhood. It is the sound, the melody, and what it does to your tongue when you speak the name pretzel that makes it so fitting. It just curls.
Or how about wool for wool, and cotton for cotton.
And look at words such as Love and Hate. The word love reaches out to you, wants to embrace you, draw you into itself. The word is warm and protective. The word hate, on the other hand, is hard and sharp. It bites.

None of this is coincidence. Language has evolved in perfect synchronicity with the people who speak it. Names are initially applied to things with the help of intuition and a mental and emotional relationship with the object. From there, they evolve. Spellings change, pronunciations change. A fine-tuning takes place over hundreds, even thousands of years of evolution.

Today, if you need a name for a product or a business entity, you have neither the time nor the resources to let the name evolve until it fits. It has to be right from day one!
Think of the power of a name as similar to a color, or a shape. The people responsible for the design of a new product will devote large amounts of time and money to get the shape and the color just right. Everybody understands that the wrong color can mean failure in the marketing of a good product. The right color can mean success even for a mediocre product.

In order to be successful, you have to make the right impression. The name is the first impression one gets.
A Texas-based energy business named Entergy, with their choice of company name, severely frustrates its own business potential. The name is simply terrible. It is awkward and infantile.
Sometimes a slight adjustment can make a big difference.
A struggling mall, not far from here, is named Mall of the Mainland. A bad choice. Change it to Mainland Mall and business will improve.

So what does it take to come up with a good name?

Naming Products and Business Entities

Let one of todays top numerologists, Hans Decoz, advice you in the naming of products or business entities.
After familiarizing himself with the product and the company, Decoz will consider any names you and your partners are considering. He will study the charts and apply his special expertise to advice on these names or come up with alternatives.

Decoz will explain his reasoning and help you create the right impression for your product or company.

The cost for this service is $75 an hour and tends to range between 2 to 8 hours.

Contact us for more information.

Name Changes for Individuals

The process is somewhat different for individuals.
As an individual, you already have a name. The challenge therefore is to find a way to improve the current name or decide on an alternative.

Your original name at birth reflects who you are; your talents, strengths, weaknesses, unique character traits, and so forth. Your original name at birth can not be changed. Your birth has passed and you have been named.
Your date of birth represents the momentum of your life; the path you walk, the cycles, the timing of events and influences, the direction of your life. Your date of birth can not be changed either.

However, your current name, the way you introduce yourself can be changed. And the result of a name change can be dramatic.

The way you introduce yourself shows how you feel about yourself; your self-confidence, your self-image, your perspective of your own potential and short-comings.
When you introduce yourself, you do much more than simply label yourself as so-and-so. You create an impression in sound and vibration.

But there is more. Every time you introduce yourself, or even think of yourself, you confirm an image, a range of qualities. You influence your own world, your immediate environment, and the people around you.
This influence can be positive or detrimental to the quality of your life and your ability to tap into your true potential.

Most people are comfortable with their names. And rightly so. Parents tend to do a good job naming their children. A combination of love, intuition, and many months of adjusting to the upcoming event of giving birth, virtually guarantees that the child receives the perfect name; the name that fits the child perfectly.

Of course, there are exceptions.

And people change. In most cases, the changes are reflected in the original name at birth and in harmony with the individuals personal evolution. Even so, it is not uncommon for a person to reach a stage in life where a certain discomfort is connected with the every day name. A recognition of discordance. A deep inner feeling that the name is no longer in harmony with the flow of life.

At that point, a name change may be in order.

Name change consultations and in-depth person-to-person consultations by phone or tape are done by our preferred numerologist PierreMarc. To order a name change consultation, contact PierreMarc via his web site at